About Us (that is, Me)

My name is Scott Buchanan, and Eyefruit Creative is my freelance persona. I’ve been building websites for more than a decade for organizations ranging from small businesses to universities to Top 500 e-commerce retailers.

In that time I’ve gained a deep appreciation for human-centered design. These two principles undergird my work:

1. Form follows function.
2. Form enables function.

If the first principle alone were true, then there would be no need for creativity. If something worked, that would be sufficient. However, I believe the second principle is an essential qualifier—aesthetics can support function to make it work even better. All else being equal, it is easier to use a beautiful thing than an ugly thing.

The key to bringing creativity and practicality together is an unceasing focus on the user and her/his needs, in support of business or organizational goals.

I help my clients by bringing together a background in visual design, software development and cognitive science to design websites that people enjoy using.

See my résumé for more details or check out my LinkedIn profile.

Here's a menu of my tech chops (i.e., the buzzword part):

• I can build you interactive, multimedia, and/or mobile applications in HTML5, JavaScript and CSS3 (along with all the best mix-ins like jQuery).
• I can design and develop Flash with AS3 for those cases where HTML/JS/CSS isn't quite up to the task yet.
• I can query and process your data in advanced, object-oriented PHP code (including complex SQL queries as part of a RESTful, MVC architecture).
• Oh, and I can do it all very Agile-ly.

Here are some blogs I frequent:

• A List Apart (web technology)
• UX Magazine: Design (user experience design)
• Method & Craft (visual design)
• Notes on Design (design news)
• Convoy (visual inspiration)